How Adoublem Began
2012, ADOUBLEM BEGAN as a business concierge for small to medium business. During this early phase, we managed operations, staff, branding, and graphic/digital designs for our clients. As the years went by, our passion and business grew in the design and branding sector. Nowadays, this is our main area of focus.
DESIGN EXPERTS: Besides our expert in-house design team, Adoublem is also part of a committed network of partners, designers, photographers, writers, developers – all working together for the success of your buiness.
My name is Anita, and I am the owner of Adoublem (pronounced “A” double “m”). Welcome!
It was my goal to create a company that offered exceptional results for our clients, incorporated positive people to work with & that provided outstanding customer service. Happily, I’ve done just that.
I spent over two decades working in management for corporations like Microsoft and Estée Lauder. I had responsibility for groups of 10 people to over 100. I became an expert in Microsoft software and design. In 2006, I designed & developed The Popcorn Suite, a gourmet food & popcorn business which grew to be a successful company from the ground up. The Popcorn Suite was seen on The Rachael Ray Show, Fortune Small Business Magazine, and the CNN Money website. The Popcorn Suite was part of the red carpet VIP gift area for The Teen Choice Awards, The Golden Globes, The Sundance Film Festival, and had regular celebrity customers.
I was fortunate to have several important business mentors in my life, four in particular. The combination of what I learned from these four individuals (I must put this in a book one day!) and the years I put their wisdom into practice added tremendously to my experiences. It was in part due to the lessons I learned from them and years of hard work that I created Adoublem.
I would love to hear from you. Contact me any time!
I created a lifestyle blog for women entrepreneurs to have a place to share and learn. I follow popular lifestyle blogs about self-care, travel, clothes, cooking, fitness and more. This blog is like that, but specifically for women entrepreneurs. I share posts about what it’s like to create, run & grow your business.
Success will not come if you are standing still.
People have asked me what the most important thing they should do to start or grow their business. Regardless of how overwhelmed you feel (remember it’s just a feeling), how much training you feel you still need to complete, or the fact that you don’t know everything, the most important thing you need to do is take action. Move forward. There is so much truth to the quote “The path unfolds as I take the steps”. Success will not come if you are standing still. Don’t get stuck trying to be “perfect” and trying to do everything right while your business slips through your fingers.
Adoublem creates digital vision boards for women entrepreneurs to add inspiration and beauty to their workspaces. The demo video below is from the latest collection of desktop backgrounds and mobile wallpapers. More products coming soon to make your workspace beautiful! Please check back.
Introduction to the blog
The twists and turns of life.
When we are in our 20s we may have a plan of what we want to accomplish in our lifetime, but life has a way of twisting and turning, doesn’t it? The truth is life doesn’t typically go as planned.
Too many people feel “stuck” in their life, most especially stuck in a job or career that’s not going anywhere, or worse, that doesn’t fit in with who they genuinely are. Many work for abusive or untalented bosses feeling like they are wasting their life away. They are left feeling hopeless, unsure of what to do about it.
Here’s the truth…you can decide today to change your thinking and start walking in the direction of your future – the future you are supposed to live.
It is a choice. This notion will not resonate with everyone. That’s okay.
Some people will say the risk is too high, and others will try, then give up at the first sign of trouble. I don’t blame them, this is scary stuff. But if working for yourself is what you want to do, don’t let fear talk you out of it.
My work experience comes from the corporate world, district retail management, and being an entrepreneur. These experiences taught me how to lead & motivate a team, how to sell, how to market a business, and most importantly, how to treat employees and customers the right way. I learned what allows some leaders to succeed and what makes others fail.
Lucky for me, I learned from those who did it right. My career went through several twists and turns – at times it was exhilarating and at other times it was devastating. After one of the devastating times, I started Adoublem and haven’t looked back (well, maybe just a peek).
Popular areas of discussion from the blog:
1. Discovering your brand: Is it a reflection of you?
A brand is so much more than your logo or the colors you decide to use. It’s about the way people feel when they interact with you.
When you take a step back and look at your whole business, whether you’re an entrepreneur, blogger or both – does your brand reflect you? If not, it’s time to make a change.
How many times do we go to a website and the most important thing we’re looking for is not there, anywhere? Know the key points you need to have on your site.
Do your customers feel appreciated? How you handle the small details of your business (such as listening to & thanking your customers) speaks loudly about you and your brand.
3. Helpful Tools and Tips
There are many great resources out there for growing your business and taking it to the next level. But you can easily spend thousands of dollars taking courses and still get nowhere with your business. That’s because there is so much information it can be overwhelming.
Bottom line, you must take action. Courses and information are important, but too much information can debilitate you and provide you with excuses to do nothing (or this is what I’ve heard). :-) You’ll need to take what you learn and apply it even if you don’t feel 100% ready. Be yourself and trust your instincts – I bet you already know what you should be doing.
2. Management and Leadership
Does it bother you to go in a store and hear the sales person say “we can’t do that” or just “I don’t know”, without trying to help you? I’ll let you in on a little secret – this is never the employee’s fault.
All business owners and leaders are responsible for getting results and moving their business forward. If it’s you in charge, you owe it to those around you to know what you’re doing.
And what about the way we treat each other? I am passionate about this topic and I hope you are too. I believe it is important to treat people well in every area of your life.
As a leader, it is important to empower people, not break them down. People work best when they are valued, and when they can create, contribute and be who they are. This makes all the difference. This applies to how you treat your audience, freelancers, vendors and service providers too. What goes around comes around.
4. Living life as an entrepreneur
In this section, you’ll find stories that are more personal about the day-to-day life of being an entrepreneur. It’ll include the ups & downs, the doubts (oh, the doubts!), the successes, fears, and everything in between. I’ll share my attempts to have a more balanced life – because when you work for yourself, you sometimes have to make yourself stop and be normal.
Of course, we can’t forget to talk about what it’s actually like living life following your passion and being a creative entrepreneur. It’s simple to list what needs to be done but it’s much harder to get it done. Working for yourself is an amazing thing but I often say no sees the tears, sweat, and incredible hard work that goes into this.
5. Life Lessons, and Random Musings
A while back, I was reminiscing about working in an office environment and how I missed the regular chitchat that would go on.
I was the same type-A person back then too, so I was often on the run but my coworkers and I would always fit in a little TV conversation or exchange information about our newest fashion or makeup find. I knew about their families and celebrated their birthdays. We also talked out problems and solutions which made us better at our jobs.
It was part of connecting at work, and I realized that working for myself, I didn’t have this anymore. (The other giveaway was seeing my husband’s face after a lengthy discussion on why the Bobbi Brown lip gloss I just bought was far superior to the regular lip balm I was using before.)
Lightbulb! I had an idea – why couldn’t we virtually connect like this? Come here and share your entrepreneurial tips or favorite recipes (cocktails included!). I’m excited to share my favorite things with you too.
How often do I post?
I usually post once a week, sometimes a little more. You can expect to see brief video trainings in the future as well. Please sign-up for updates so you don’t miss anything. I am so glad you stopped by! Please share your thoughts and comments – I look forward to learning more about you!